Challenges & opportunities

The below is probably one of the best presentations I’ve seen on the topic I’ve set out to write about.

Andrew tackles some of the points & sets out 4 key points for the modern account handler:

1) Entrenpreneurial spirit

2) Creativity

3) Understanding complexity

4) Tenacity

All of these 4 points are then captured with the key value of both old & new account management: leadership.

Taking a brief, getting your head into it & presenting a solution are still the steps we need to go through but the process of getting there is no longer linear. That’s because neither are ideas.


2 responses to “Challenges & opportunities

  1. Pingback: Ideas that reinvent themselves | remasteredaccountman

  2. Pingback: Account handling as a cross functional collaborator | remasteredaccountman

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