The below is probably one of the best presentations I’ve seen on the topic I’ve set out to write about.
Andrew tackles some of the points & sets out 4 key points for the modern account handler:
1) Entrenpreneurial spirit
3) Understanding complexity
All of these 4 points are then captured with the key value of both old & new account management: leadership.
Taking a brief, getting your head into it & presenting a solution are still the steps we need to go through but the process of getting there is no longer linear. That’s because neither are ideas.