Account handling: The remix

I’ve been lucky enough to be invited into Bergh’s School of Communication to speak about the role of the modern account handler. I’m really excited about this & can’t wait to get the debate started about the remix taking place around the discipline.

The need to have the tenacity to solve problems through complex projects is greater than ever. What happens when the answer to the brief isn’t a poster. Or a radio spot. Or TV. Or even online. What does the modern account handler need when the answer is ‘remix your city’. The below is just awesome but it could equally well have been created to promote London or Paris on behalf of their respective tourist associations. These kinds of opportunities are what the remastered account handler has to keep their eyes open for. We have to stay in the mix.

Also thanks to @waern for the below too:

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