I’m not bothering with any of the Superbowl spots at the moment. The debate around the return of long format storytelling, borrowed nostalgic interest, too many car spots & crowd sourced creativity is frankly fuckety FUBAR.
So much so that a big shout out goes to my colleagues for showing me somewhere MUCH more interesting today. The digital homies invited me to a place called Society 46. And I the had the pleasure of hanging out in the sort of place that I think it’ll be kind of tricky to define where they’ll be in 3/4 years time but the buzz around the place was really inspiring. Check them out here:
If only we had more exclusivity, interaction & fun in the Superbowl work this year then we’d be closer to pushing things. But I guess that’s another BIG opportunity for remastered account handlers & agencies across the world.
Seeing a fat ass dog & a squirrel suited Leno is pretty entertaining. But not inspiring. Or innovative. And maybe that’s just what we need in our industries premier showcase.