Latvian bread baking & the multiverse

Hats off to Leo Burnett in Riga. These guys have made Latvian bread baking cool. It was also the creativity on line pick of the day last Thurs.

http://www.facebook.com/IfYouLikeLatviaLatviaLikesYou

It’s not the real time interaction that coke were after with the polar bowl but it’s pretty cool none the less. Coke are reporting that their real time experiment was more successful than they expected which is a promising opportunity for next years Superbowl!

http://www.youtube.com/playlist?list=PL0D74B5C94759942A

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