Remix culture

Just a couple of observations on remix culture for the remastered account handlers. I had previously used this as the guide for evaluating creative output from the agency.

But I actually think that you can learn more about evaluating creativity from remix culture. It’s not what your agency says it is – it’s what they’ll tell you it is. We say this about brands & consumers all the time. So why not ourselves? How many ads get the same remixing as some of the examples below. There’s definitely something cool about creating a transmedial ecosystem. But what about fueling this with re-mixable content? Surely that’s cooler?

Even better – turn that re-mixable content into fireworks & promote it with a nice bonfire:

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