Just a simple redirect this but very helpful none the less. On the reading list this week: Kevin Allen’s: The Hidden Agenda. Kevin has held senior positions at McCann Worldgroup, IPG agencies/Lowe Worldwide etc. He has some great stories in his book about famous new biz shootouts & life as a Pitchman.

The book has a bunch of associated video content called KAPTV – a couple of which are here:

Reminds me of the approach from other great video content like Jim Collins & Simon Sinek. 2 favourites below while we’re on it:

And one other inspirational video from this week. 

More about the art of the long idea & ‘pinball ideas’ in the next few days…


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s