Just a simple redirect this but very helpful none the less. On the reading list this week: Kevin Allen’s: The Hidden Agenda. Kevin has held senior positions at McCann Worldgroup, IPG agencies/Lowe Worldwide etc. He has some great stories in his book about famous new biz shootouts & life as a Pitchman.
The book has a bunch of associated video content called KAPTV – a couple of which are here:
Reminds me of the approach from other great video content like Jim Collins & Simon Sinek. 2 favourites below while we’re on it:
And one other inspirational video from this week.
More about the art of the long idea & ‘pinball ideas’ in the next few days…