Just a very genuine reminder from a genuine legend about the future state of play. For what it’s worth – the 2 key themes I took away from Cannes this year were:
– The independent’s are in great shape to make a difference
– Collaboration wins
A fragmented landscape means we can finally celebrate agency diversity where different shapes, sizes, partners, allies, friends, spell casters, digital dream weavers & analogue artists play side by side to make magic. One small group that believes in a cause can be far more powerful than the might of the many.
No matter if you’re in a troop of transmedial troubadours. Or in a high clan of cultural connectivity: there’s something in Dan Wieden’s acceptance speech (Lion of St. Mark) for you.